Price 20,000.00 GST

Course Features
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Language: English
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55 hours
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11 Lessons
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Study Level: Intermediate
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Certificate of Completion

DIGITAL MARKETING CERTIFIED ASSOCIATE

CONTENTS

MODULES

TOOLS

01: Search Engine Optimization

01: Google Analytics

02: Social Media

02: Google AdWords

03: Content Marketing

03: Facebook

04: Email Marketing

04: YouTube and Video Marketing

05: Mobile Marketing

  1. Twitter

06: Pay Per Click (PPC)

07: Conversion Optimization

08: Digital Analytics

09.Programmatic Buying

10.Marketing Automation

11.Digital Marketing Strategy

Key Features: The Market Motive Di erence Dream team of Digital marketing authors to prepare you for your digital marketing role Preparation for OMCA, Google AdWords, Google Analytics,Facebook, and YouTube Exams 4 real life projects to make you job ready Imparts in-depth knowledge on 8 topics, 11 domains and 5 tools.

 

MODULES

SEO Foundations

Search Engine Optimization (SEO) is one of the most important pieces of Digital Marketing. This module provides the foundational knowledge in SEO, helping you to improve the visibility of your website on Search Engines and increase website traffic. After completing this course, you will understand the best on-page and off-page SEO practices, how to generate relevant keywords for SEO optimization, and how to do competitive analysis. You will also look at link building, local SEO, and how to measure SEO success.

Lesson 1 – Introduction

This lesson gives you an overview of SEO, the major players involved, and their incentives. You will also briefly look at the search engine process and how pages are ranked by search engines.

 

Lesson 2 – On-Page Optimization

This lesson covers the signals search engines use to determine the best search results for any query along with their classification based on relevancy and popularity. It also discusses on-page or relevancy factors, including title tags, header tags, URLs, and Alt Text.

Lesson 3 – O -Site Optimization

In this lesson, you will look at hyperlinks and the principles of link building that every SEO professional must know. You will learn how the value of a backlink is determined and how this a ects page ranking.

Lesson 4 – Duplicate Content

In this lesson, you will see how duplicate content is one of the most common problems encountered in SEO. You will learn sources of duplicate content and look at solutions to fix duplicate content.

Lesson 5 – Keyword Research and Competitive Intelligence

This lesson demonstrates how keyword research—and specifically user intent—is the foundation of SEO strategy. You will look at basic methods of keyword research and recognize the impact of targeting short-tail versus long-tail queries.

Lesson 6 – Design and Architecture

In this lesson, you will look at design best practices that users expect across the web which also help in search engine ranking. You will also look at elements that have to be optimized purely from a search engine perspective.

Lesson 7 – Local SEO

This lesson explains how the emergence of mobile devices and location-aware technologies like GPS has led to the rise of local SEO. You will also learn about important on-page signals in local SEO.

Lesson 8 – SEO Measurement

In this lesson, you will look at search engine rankings versus conversions as measures of SEO performance. You will identify which one of these is the best measure and why.

Lesson 9 – Algorithm Updates and SEO Changes

This lesson covers the impact of Google algorithm updates such as Panda, Penguin, and Not Provided on SEO. You will learn about optimizing websites to meet changing search engine requirements and the importance of creating high-quality content.

Lesson 10 – Integrating SEO with Other Disciplines

In this last lesson, you will learn about the importance of user experience in SEO, the role of SEO in the overall digital marketing landscape, and areas of overlap with other disciplines. You will also learn about the importance of analytics in SEO success.

About the Author Danny Dover is the author of “Search Engine Optimization (SEO) Secrets” and the former lead SEO at Moz

Social Media

Social media is about people connecting with each other and sharing content. It represents a huge opportunity for big and small brands to engage with people across various demographics and drive traffic to their websites. In this course, you will understand the potential of using social media for business and learn to make your brand’s presence more powerful using social media. You will understand the integration of content marketing and social media and its importance. You will also look at linking social campaigns with business goals and gauging your social media performance using key performance indicators.

Lesson 1 – Introduction to Social Media

In this lesson, you will understand the potential of using social media for business and its role in modern communication, learn to define social media landscape, and understand the integration of content marketing and social media. You will also learn how to monitor conversation and customer engagement on social media and manage reputation on social networks.

Lesson 2 – Social Media Strategy and Planning

In this lesson, you will learn about the impact of social media on business goals, understand the integration of social media with marketing strategy, and identify your target audience and various strategic business channels to be followed in social media to target them. You will also understand the frequency and types of content to post and promote on di erent channels.

Lesson 3 – Social Media Channel Management

In this lesson, you will understand how social networks work for marketing purposes, learn the benefits of image sharing sites and communicating through microblogs, learn to create a strategy for your brand’s widespread presence through video sharing sites, and explore in detail how social media services function as marketing platforms.

Lesson 4 – Social Media Management Tools

This lesson describes the various available social media management tools. You will learn how to use bu er to manage posts across social media, understand how social studio is used for marketing, and explore the features of Hootsuite and the functions of a Link Shortener.

Lesson 5 – Social Media Measurement and Reporting

In this lesson, you will learn to identify the key performance indicators that help in measuring social media performance and explore the features o ered by some of the social analytics tools.

Lesson 6 – Social Advertising In this lesson, you will understand the key factors of social media advertising and create an advertising campaign on LinkedIn and Facebook.

About the Author

Paul Lewis is a Social Media and Digital Selling professional with 20+ years of experience in B2B technology and data-driven organizations.

Content Marketing Foundations

Content marketing enables marketers to distribute relevant and valuable content to attract customers. This content can be in the form of videos, articles, blog posts, guides, white papers, and more. In this course, you will learn about the importance of content marketing, content marketing strategy, and overseeing a content marketing program. When you have finished this course, you will be familiar with content marketing tactics and creating content for social media platforms, as well as budget and measurement considerations in content marketing.

Lesson 1 – Introduction to Content Marketing

This introductory lesson explains what Content Marketing is, its origins, and how it can enhance your online marketing e orts. You will look at e ective content marketing strategies as well as the cost of not having a content strategy in place.

Lesson 2 – Content Marketing Strategy

This lesson explains how to create a content strategy and brand story that identifies key opportunities for your organization. You will look at creating a playbook for your content program and overcoming budget issues. You will also learn how to measure performance against the content strategy.

Lesson 3 – Overseeing a Content Marketing Program

This lesson explains the need for a content marketing team and how Content Marketing complements Social Media and SEO. It also describes how influencers and evangelists contribute to the engagement model of marketing as against the traditional exposure model.

Lesson 4 – Content Marketing Tactics

This lesson describes various tactics and content types for both B2C and B2B setups. It also discusses integrating content marketing e orts across channels and e ectively scheduling your content strategy.

Lesson 5 – Social Media Platforms

This lesson explains the benefits of YouTube, Facebook, Twitter, and LinkedIn. You will learn to identify the best channels for your business and how to use them. You will also understand the characteristics that make content highly shareable.

Lesson 6 Content Marketing Budget and Measurement

In this lesson, you will learn how to overcome hurdles in setting the content marketing budget and measuring the performance of your content strategy. You will then look at sample goals for both B2B and B2C, and learn how to tie marketing outputs to business outcomes.

Email Marketing

Email has been viewed as a spammy channel in the past, but today it has made a comeback as a powerful marketing tool. In this course, you will learn how email can be effectively used to create a loyal base of engaged customers. After completing this course, you will be familiar with basic email terminology, understand how to build and maintain a mailing list, and avoid spam reports. You will also learn about measuring the performance of email campaigns and how to automate your email campaigns.

Lesson 1 – Introduction to Email Marketing

This lesson describes the history and evolution of email marketing, discusses the pervasiveness of email, and explains the key drivers of email e ectiveness.

Lesson 2 – Elements of Email

In this lesson, you will learn to identify the primary email elements, plan email preview and develop an email. You will also learn to ensure legal compliance.

Lesson 3 – Working with an ESP

In this lesson, you will understand the need for ESP and its rise, know the campaign settings and ESP account features, learn how email campaigns are structured and sent, and learn to list ESP reporting features.

Lesson 4 – Build and Maintain Your List

This lesson describes the importance of email subscriber list and helps to understand its building and management. You will know the subscriber opt-in and opt-out options along with the pros and cons of di erent list building tactics.

Lesson 5 – Avoid Spam Penalties

This lesson describes the di erent types of emails by their function, email spam, and spam laws and regulations. You will understand the industry trends to regulate and eliminate spam and the integration of content marketing and social media.

Lesson 6 – Email Deliverability

This lesson describes the concept of deliverability, discusses ways to increase deliverability, helps identify ways of overcoming deliverability problems, and explains the benefits of delivering mobile-first emails.

Lesson 7 – Campaign Measurement

In this lesson, you will understand the email measurement funnel and also measurements and their meanings. You will also learn to identify essential landing page development techniques.

Lesson 8 – Automation Basics

This lesson helps you understand triggered emails, explains the benefits of automating di erent types of emails and email campaigns, and describes the benefits of a thank you email and a welcome series campaign.

About the Author

Matt Bailey is the founder and president of SiteLogic, and the author of “Internet Marketing: An Hour A Day”.

Mobile Marketing

As mobile devices have become ubiquitous, marketers cannot afford to ignore this channel. Customers increasingly engage with brands and businesses via mobile, regardless of size. In this course, you will look at various mobile products and services and how to use them to build an effective marketing campaign. After completing this course, you will be familiar with building loyalty programs with mobile, the significance of location-based technologies, and opportunities in mobile advertising. You will also learn to recognize the needs of mobile audiences, understand rules and regulations surrounding mobile marketing, and how to go about mobile measurement.

Lesson 1 – Introduction to Mobile Marketing

In this lesson, you will understand the importance of mobile marketing, its need in the current digital landscape, and how it complements other marketing channels. You will be able to distinguish between mobile advertising and mobile marketing and also learn how to e ectively use mobile marketing as a promotional and an engagement tool.

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Lesson 2 – Mobile Products and Services

In this lesson, you will learn about various tools and services in mobile marketing, look at examples of location-based technologies, and learn how web content has to be modified for mobile devices. You will also be able to di erentiate between mobile web, e-commerce, and mobile applications.

Lesson 3 – Promotions and Incentives

This lesson describes how mobile incentives and promotions impact buying behavior. You will be able to di erentiate between incentives for mobile channels vs. incentives to support other media. You will also look at how mobile incentives address price change and coupon-clipping customers.

Lesson 4 – Integration with Marketing Mix

In this lesson, you will learn how mobile marketing fits into a multichannel marketing plan, explore how to incorporate a mobile strategy into your marketing plan, and relate mobile marketing to traditional marketing mix. You will also discover the product, price, promotion, and place elements and how these help with segmentation and targeting.

Lesson 5 – Mobile Advertising

In this lesson, you will learn to define mobile advertising and identify available ad types. You will also look at successful mobile advertising campaigns and the KPIs that define mobile advertising success.

Lesson 6 – Mobile Analysis

In this lesson, you will learn the types of analysis and explore the methods of tracking customer’s usage, behavior, and location. You also identify Google as a main player in mobile analytics. You will be able to di erentiate between mobile marketing analysis and ads-based analysis.

Lesson 7 – Rules and Regulations

This lesson discusses some of the major rules and regulations impacting mobile marketing and familiarizes you with the Mobile Marketing Association’s general code of conduct. You will also look at the regulations and penalties associated with major spam laws.

About the Author

Lorcan Kinsella is the founder of Brand Nova Digital and has published several eBooks and information products in the area of digital marketing.

Pay-Per-Click

PPC or pay-per-click is a paid method of online advertising. It uses search engines to enhance the traffic to your website to gain new customers. In PPC, you bid for the placement of your ad, and based on its rank, your ad appears in the search engine. After completing this course, you will learn the basics of paid search and how to set up and organize a paid search account. You will compare different buying funnels and learn how to modify your PPC strategy based on the buying funnel structure. You will also learn how to create compelling ads, measure goals, and adjust bidding options.

Lesson 1 – Introduction to PPC

In this lesson, you will define PPC or paid search and understand how pay-per-click works for various business types. You will also identify the key advantages of PPC and explain the 3 Rs of PPC.

Lesson 2 – Psychology of Search

This lesson describes the search process and how landing pages help users answer their questions. You will also know how to align your goals with searchers for successful search engine marketing.

Lesson 3 – Account Hierarchy

This lesson describes the pay-per-click account structure in detail. You will look at the campaign settings for di erent types of organizations and understand how ad groups are structured.

Lesson 4 – Search Ads and Keyword Targeting

In this lesson, you will learn to create compelling search ads and understand how keywords and search queries work together to display ads.

Lesson 5 – Increasing Reach with Display Network

In this lesson, you will understand display network, its reach, and its usefulness as a complement or a standalone network to search. You will learn how to target ads across the display network and identify the available ad formats.

Lesson 6 – Reaching Target Audiences

In this lesson, you will understand who your audience is and how remarketing works across search and display networks. You will learn to identify ways of reaching new audience and learn how to segment audience based on behavior.

Lesson 7 – The Buying Funnel

In this lesson, you will examine the buying funnel and understand how users move throughout the funnel. You will also identify the channels to leverage throughout the buying funnel.

Lesson 8 – The Paid Search Auction

This lesson describes the functioning of ad ranks. You will learn to analyze the e ects of bids on ad position and understand the quality score.

Lesson 9 – Setting and Measuring Marketing Goals

In this lesson, you will learn how to set and measure marketing goals, make data-driven decisions in bidding and account management, and understand how customer journey can use attribution management in bidding.

Lesson 10 – How PPC Fits into the Digital Strategy?

In this lesson, you will learn how paid search works with other marketing initiatives, discuss how PPC is managed in various business types, and understand the future of PPC with Big Data and Machine Learning.

About the Author

Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge, an online source where the paid search community comes together for PPC training, tools, and advice.

Conversion Optimization

Efforts in Digital Marketing should not only lead to increased traffic but also to higher conversions. If not done right, Digital Marketing can be a drain on your resources, without achieving desired results. In this course, you will look at the main ingredients of good website testing practices and how a customer-centric approach can boost conversions. You will also cover pinpointing your marketing focus and your missed conversion opportunities with some critical tips and strategies.

Lesson 1 – Introducing Conversion Optimization

In this introductory lesson, you will learn how conversion optimization is not about making huge changes at once, but involves small incremental changes that can lead to big results. You will look at the traits of success in the world of Digital Marketing.

Lesson 2 – Laying the Foundations of Conversion

This lesson explains why understanding how people make buying decisions is essential to optimize conversions. You will look at the concepts of information scent and AIDAS and their role in moving prospects through the conversion funnel.

Lesson 3 – Getting to Know Your Customers

This lesson dives into the topic of online customer behavior and explores what a visitor reaching your website does. You will understand how you can model visitor behavior with personas as well as how to optimize your website for them.

Lesson 4 – Creating the Message

In this lesson, you will learn the importance of website copy and how it can help turn visitors into customers. Find out what visitors expect to see on your website and how copy can be used to make your content engaging, credible, and convincing.

Lesson 5 – Anatomy of a Landing Page

This lesson discusses the various elements on a landing page and how each element plays a role in creating a positive impression on visitors. You will look at how to optimize key elements and increase the impact of your landing page.

Lesson 6 – Why Design Matters

In this lesson, you will see how design plays a vital role in the success of a landing page. Learn how design can be used to draw visitors’ attention to particular element, and how this can boost conversions.

Lesson 7 – Testing for Conversions

This lesson discusses the three key elements that, when present in the right mix, act as a catalyst for driving conversions. Learn how these elements are used to build visitors’ confidence and get them to buy from you.

Lesson 8 – Seeing the Bigger Picture

In this last lesson, you will learn how conversion optimization is used in conjunction with other digital marketing disciplines to maximize online marketing e orts and increase revenue for your business.

About the Author

Lilach Bullock is highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! She was listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle.

Digital Analytics

In the offline world, you might not understand where your customers heard about your business, what they looked at in your store, or even how their past purchases influence their current visit. Digital Analytics data can answer all of those questions and more. In this course, you will learn how Digital Analytics can unlock a wealth of information to better inform business decisions. You will look at Digital Analytics maturity levels and how to assess your organization’s strengths and weaknesses using a Maturity Model. You will learn about metrics, dimensions, and KPIs—and how to report and present the results of your analyses. The course also discusses how to leverage the concepts and techniques of Segmentation and Lean Six Sigma to improve and refine your analyses as well as how to derive meaningful results your business can benefit from. Finally, you will look at best practices in tracking your campaigns, how to test your website components for conversions, and the significance of “multiplicity” in Digital Analytics.

Lesson 1 – Introduction to Digital Analytics

In this introductory lesson, you will learn what Analytics means in the present context and the changing role of a Digital Analyst. This lesson explains the evolution of Digital Analytics from Web Analytics, and the role of context and creativity in Analytics.

Lesson 2 – Organizational Maturity

In this lesson, you will see how the unbiased and simple approach of the Digital Analytics Maturity Model can be leveraged to assess individual and organizational capabilities across key areas of maturity.

Lesson 3 – Building Blocks

This lesson will give you a thorough understanding of the basic terminology in Digital Analytics, empowering you to e ectively communicate with your team members as well as other stakeholders.

Lesson 4 – Management Perspectives of Digital Analytics

In this lesson, you will look at how the role of an Analyst is informed by the end-to-end customer experience, and the extent of the analyst’s influence on business, role as a change agent and responsibility towards privacy and ethics.

Lesson 5 – Key Performance Indicators (KPIs)

This lesson discusses the importance of having a good KPI and what separates a good KPI from a bad one. You will see how writing a SMART objective can help you define what success means to your organization and how to measure progress towards the success you define.

Lesson 6 – Segmentation

This lesson shows how segmentation can add context to otherwise meaningless aggregate data. You will learn how to choose segments related to Acquisition, Behavior, and Conversion, and transform how you analyze data.

Lesson 7 – The Analysis Process

This lesson demonstrates how the proven approach of Lean Six Sigma can help digital analysts make decisions and optimize their online marketing e orts.

Lesson 8 – Marketing Management

In this lesson, you will see how defining a campaign taxonomy is essential in identifying the best channel for your marketing e orts. You will also look at the concepts of assisted conversions and attribution models and how they help you make smarter campaign decisions.

Lesson 9 – Experimentation and Testing

This lesson covers the techniques of A/B testing and multivariate testing, and how they can help digital marketers test various elements on a page that impact a purchase decision. These techniques aid in continuous improvement of websites and online marketing e orts.

Lesson 10 – Reports and Dashboard

This lesson explains how reporting and dashboards help analysts e ectively communicate the right metrics to the right people at the right time. The lesson covers visualization best practices as well as the soft skills required for e ective communication.

Lesson 11 – The Digital Analytics Stack

In this lesson, you will understand the significance of “multiplicity” in Digital Analytics and how to go about selecting the right Analytics tools for your organization from a complex and fast-evolving MarTech landscape.

About the Author

Stéphane Hamel is a Google Product Strategy/Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

Marketing Automation

This course covers the basic concepts in marketing automation, what it is, and the impact it can have on customer engagement. By looking at how you can automate marketing messages based on time or event-based triggers, this course explains how you can build relevant conversations with your customers and increase revenue. You will look at how you can shape your automated campaigns to reward power users and build customer loyalty.

Lesson 1 – Introduction to Marketing Automation

In this introductory lesson, you will learn to define marketing automation and how it is used to reduce the time needed to convert a lead into a sale. Understand how automation helps to focus on promising leads and use timely communication to convert them into sales.

Lesson 2 – Lead Capture and Nurture

In this lesson, you will dive into the details of how marketing automation enables building better relationships with leads as they move through your sales funnel, and learn about lead scoring and classification.

Lesson 3 – Triggers and Series

This lesson discusses the concept of dynamic segmentation and how automatic communication can be triggered based on behavior. You will also look at how additional triggers are used to build a conversation with a customer and increase revenue.

Lesson 4 – Drip Campaigns

In this lesson, you will look at creating a marketing automation strategy based on which stage of the buying cycle the customer is in. You will see how di erent channels are involved in lead generation and how these leads can be captured.

Lesson 5 – Nurture Campaigns

This lesson discusses the di erent levels of lead nurture. Once you’ve captured a lead, you’ll learn how to create a nurture campaign based on the lead’s intent and urgency to make a purchase.

Lesson 6 – Measurement Attribution

This lesson covers the metrics to assess marketing automation and how to calculate Lifetime Customer Value. It also lists di erent attribution models and explains how to select the attribution model for a given business type.

Lesson 7 – Customer Journey

This lesson focuses on the customer experience and how it can be improved using marketing automation. Learn how to use marketing automation to build loyalty and provide additional value to your best customers.

About the Author

Matt Bailey is the founder and president of SiteLogic, and the author of “Internet Marketing An Hour A Day”.

Programmatic Buying

As the digital ecosystem is expanding, more businesses are moving to Programmatic Buying for their online advertising campaigns. Programmatic Buying automates ad transactions through systems and algorithms that work in real-time. This course will take you through the intricacies of Programmatic Buying and how it can provide the most beneficial outcomes in display advertising.

Lesson 1 – What is Programmatic Buying

This introductory lesson covers the basics of Programmatic Buying and explains its rise as an increasing number of advertisers are optimizing for it. Understand how Programmatic can be used leveraged to enhance ad campaigns.

Lesson 2 – Programmatic Buying vs. Traditional Paid Marketing Approaches

In this lesson, you will learn about the main players in Programmatic Buying and how Programmatic Buying works in comparison with the traditional ad marketplace. You will also look at using third-party Data Management Platforms to track user behavior.

Lesson 3 – Programmatic Direct vs. Real-Time Bidding

In this lesson, you will learn how guaranteed or direct ad buying methods are di erent from Real-Time Bidding within the world of Programmatic Buying.

Lesson 4 – Programmatic Workflow

This lesson dives into the workflow of Programmatic Buying, explaining the bidding process for a given ad space, and how the winning ad is selected. You will also look at the advantages of Programmatic to both advertisers and publishers.

Lesson 5 – Targeting Strategies in Programmatic

In this lesson, learn how Programmatic Buying finds applications beyond acquiring new customers in lead nurturing and increasing connections with existing customers to provide a personalized marketing experience.

Lesson 6 – Targeting Strategies in Programmatic

This lesson discusses why ad fraud is a major concern for advertisers and how to manage it with the help of Big Data and machine learning-enabled Programmatic Buying.

About the Author

Matt Bailey is the founder and president of SiteLogic, and the author of “Internet Marketing An Hour A Day”.

Digital Marketing Strategy

With the ever-increasing scope of Digital Marketing, having a strategy in place is indispensable. Digital Marketing Strategy is knowing what to do, why, and how to do it. A written digital marketing strategy provides a tremendous amount of focus and clarity to digital marketers. This course covers the details putting together a digital marketing plan that creates collaborative teams and a digital marketing program that empowers business. You will understand the importance and benefits of having a strategy and how you can use it for communicating brand value and improving ROI.

Lesson 1 – Digital Marketing Strategy

In this lesson, you will learn how to communicate your message clearly, in a way your products or services resonate with the benefits expected by customers. You will also look at how to plan the right mix of channels and how to manage and measure your campaigns.

TOOLS

Google Analytics Google Analytics is the most popular digital analytics platform that will empower you to become a better digital marketer or analyst or simply help you gain useful skills. The analysis starts with digital marketing data gleaned from websites, mobile apps, and social media. Throughout the course, you will learn how various features of Google Analytics enable you to access, segment, and analyze this data and also enhance your web analytics prowess.

Google AdWords

In this course, you will learn about the tools and techniques used in paid search advertising, covering topics such as account structure, keywords and match types, creating text and search ads, and ad extensions. You will also look at campaign types and settings, advertising metrics, bidding and bid modifiers, quality score, AdWords reports, and tools. You will learn how to optimize your AdWords account with these tools and techniques.

Facebook

Facebook has established itself as the most popular social media platform. With around two billion active users, Facebook is very critical for each company or brand for its overall marketing strategy. Facebook has different types of content and ads and various algorithms that work behind them. In this course, you will go through the size and reach of Facebook and tips on how to expand it. You will learn how to test content strategically, use Facebook Messenger for marketing, and experiment with different features to optimize customer engagement.

YouTube and Video Marketing

Today, internet users are consuming more and more content in the form of videos on their mobiles or desktops. Learning how to leverage video for marketing efforts has become essential for digital marketers. After completing this course, you will be familiar with video marketing strategies, techniques to gain exposure and measure impact, leveraging mobile video, and how to promote and measure mobile video.

Twitter As a company or a brand, it is important to include various social media channels in your marketing efforts. These channels should have an active user base. Twitter is one such emerging social media platform where brands can attract customers, especially Millennials. This course discusses the position Twitter holds in the current spectrum of top-tier social media channels and how it is unique as a social media platform. You will also know the marketing side and advertising side of Twitter, along with the various Twitter ad options.

Lesson 1 – Introduction to Twitter Advertising

In this lesson, you will learn the uses of Twitter as an advertising channel covering Twitter Ads, how they appear on the user’s timeline, di erent customer segments, targeting the right audience, formulating a good bidding strategy, and tailored targeting.

Lesson 2 – Getting Started with Twitter Ads

In this lesson, you will gain a thorough understanding of how to set up and manage an ad campaign on Twitter. You will also get insights into the most e ective way of driving conversions and incorporating trends in advertising to drive website/page tra c.

Lesson 3 – Twitter Ad Campaigns

In this lesson, you will become familiar with the Twitter Ads dashboard, learning the functionality of each segment. You will learn how to create ads, set a budget, and select an audience, in addition to learning about the Twitter Audience Platform.

Lesson 4 – Twitter Analytics

This lesson discusses Twitter Analytics: understanding the interface and navigating the dashboard. You will learn about setting up the conversion tag, which enables you to set milestones when advertising through Twitter.

Lesson 5 – Case Studies, Tips, and Best Practices

This lesson presents case studies of two of the most successful Twitter campaigns from the past: Uber and Fred Hollows Foundations. This lesson also gives useful tips and tricks in creating successful Twitter Ads, along with best practices to ensure a high conversion rate.

Stukent’s Mimic Pro Simulation

The Stukent “Mimic Pro” digital marketing simulator included in our course provides you with the opportunity to step into the shoes of the digital marketing manager of an ecommerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages, email campaigns, and perform a variety of other marketing tasks using virtual money.

Key Features of the Mimic Pro Simulator:

1.Gives you real-life experience

2.Sell more than 20 di erent products using multiple

campaign formats

3.Learn KPIs of digital marketing campaigns

4.se real Google data to practice keyword research and bid

management

5.Get a virtual budget of more than $50,000 to run

simulations

6.Write, run, and analyze ads to determine what works and

what doesn’t

7.Set and manage online bids and budgets, giving you

real-world experience managing an Ad account

8.Practice optimizing your marketing e orts with A/B ad and

landing page testing

9.Familiarize yourself with using analytics data for optimizing

marketing campaigns

10.Practice basic onsite SEO for your landing page

11.Create, write, and design email marketing campaigns

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